POC

In 2005, POC made its first season appearance. POC, a Swedish company, who's goal is to do the best they can do to possibly save lives and to reduce consequences of accidents for gravity sports athletes and cyclists, without sacrificing performance. This goal has kept POC on track, being able to investigate thousands of ideas, concepts, innovations, materials, manufacturing processes, injuries, behavior, accidents and more.
With a committed and capable staff, great partners and a strong will to possibly make a difference for someone at some point, POC has been able to mature with great consistency.